Shijie Guitars Story
My guitar brand SHIJIE was named after my son.As paternal love is one of the core ideas in Chinese culture,my love and passion for SHIJIE is also the core idea of my life! - Alex Wong.
I am an idealist who pursues perfection! For a period of time, people thought that products made in China were cheap and inferior.
From 2006 to 2008, Qingdao and Weifang were the most flourishing bases for the electric guitar OEM industry. Out of my love for guitars and my pursuit of perfection, I created my first guitar repair and sales workshop. During the period from 2006 to 2013, over 90% of the guitars I dealed with and repaired were products of these OEM factories. I have repaired more than 5,000 guitars, and I wouldn't even dare to sell them if I didn't repair them first.
Although most of these guitars were very cheap, I fully understood the flaws and defects of them and never was interested enough to play them!From 2016 to 2019, SHIJIE 's business got custom platforms and OEM platforms, as we provide perfect-customized guitars to many customers in China, we also supplied OEM guitars to well-known brands in the United States, Japan, and Germany and receiving widespread praise.
In the same time, SHIJIE launched the highly acclaimed TM-6 and improved STE series guitars. The release of the TM-6 was a full year earlier than the similarly configured AZ series, and the improved STE series was highly praised by global retail customers after 2019.
Due to the COVID-19 pandemic in 2020, SHIJIE was forced to close its custom business and also had to stop the OEM business due to the sudden surge in demand for STE series guitars. In 2020, SHIJIE launched the TLV series, which shared the same platform as STE, and achieved satisfactory sales results.
STE and TLV series guitars achieved success dued to the accomplishment of both consumers' requirement for vintage tone style and Alex's demand of pursuing excellence in guitar craftsmanship.